Targeting Potential MiracleMind Subscribers

This article answers three fundamental questions:

• Why we are building a wholesale-priced e-learning offering?
• Which groups of subscribers make up our target audience?
• Why will these consumers become subscribers?

TARGET SUBSCRIBER GROUPS

Each group in our target audience has an active and permanent interest in learning new skills. Soon after our initial launch, MiracleMind will introduce at least 20 hours of new instruction each month. Our three-year goal is to offer a life-changing experience of up to 500 hours of relevant instruction for just $17.95 per month. With the average member accessing an estimated sixteen hours of instruction per month, MiracleMind will attract a huge audience of loyal subscribers.

Technical Programmers & Designers

In the world of high-tech, hundreds of thousands of independent technicians and graphic designers run their own small businesses or work for larger companies. Most already have degrees in their chosen field, while others are expanding their careers to include work on high-tech web projects.

Continuing Education is absolutely essential for those in high tech careers. Having instant access to training modules, the latest tricks, tips, and programming shortcuts-all in one place for one low monthly fee-makes perfect sense. Adding to this the potential to earn monthly income referring the MiracleMind membership to associates, makes it that more appealing. Course content is being authored and designed by a technical staff with years of experience. Certification classes in various disciplines are also available for a small fee.

Small Business Owners

Much of today's online business training caters to larger corporations. There are over seven million small businesses in the U.S. all with fewer than ten employees. These small business employees are often called upon to multi-task across several disciplines. While they all need to know basic computer skills, they also have a need for new skills such as Project Management, Online Marketing, I.P. Telephony, Legal Compliance, Human Resources, Communication & Sales Skills, etc.

Small business owners have tight budgets and even tighter labor demands. Their people need quick low-cost, on-site training. They need to become familiar with a new discipline within a matter of hours.

Home-Based Entrepreneurs

About 430,000 people make a living with EBay, and most of them work from home. It is estimated that over 20 million Americans have earned income through Internet, from home, over the past 8 years. This group has a huge appetite for learning all kinds of new money-making skills. All one needs to do is watch late night TV. There you'll find an endless stream of opportunities including real estate, investing and a host of other training programs, all catering to free-spirited home-based entrepreneurs. And of course, MiracleMind is also a lucrative home-based business.

Parents of K-12 Students

While private tutoring is growing by leaps and bounds, the Internet has allowed parents to take much more control over their children's education. Today, one out of every twenty-five students is homeschooled. The reason is clear-online technology can deliver perfect lesson plans through a range of media. With private tutoring costing as much as $40 per hour, many concerned parents simply cannot afford it. A low-priced program like MiracleMind that also pays referral commissions is a perfect long-term solution.

Moreover, traditional schools simply cannot keep up with the pace of today's ever-growing progressive knowledge stream. MiracleMind can offer a wider array of coursework, giving parents and students options to access a truly diverse curriculum.

Life-Long Learners

In a recent speech, President Bush pointed out that workers should now expect to have as many as three distinct careers and at least ten jobs during their lifetime. While nearly every new job now requires a combination of technical ability, organization skills and communications expertise, the need and demand for personal growth skills is also at an all-time high. There's a rising "wisdom culture" that constantly seeks knowledge in areas such as spirituality, relationships, health & wellness, environmental sustainability, cultural studies and a host of other relevant topics.